Unwrapped: Top 5 Tiles of 2024 (According to You)

It’s that time of year again! We’re looking back at the design hits that stole the show and defined home renos in 2024. Welcome to your TileTown Unwrapped Playlist—the best, boldest and most-loved tiles of the year. These are the tiles you couldn’t get enough of—showing up in renovations, feature walls and design dreams across the board. Who snagged the top spot? (Think: the Taylor Swift of tiles.) Spoiler alert: This year’s star tiles all share one standout quality—timeless, organic beauty. Let’s unwrap the hits!


5th. Subtle Sophistication: Goya Polished 12×24

Rounding out our top five is our Goya porcelain in a polished finish. Its luxe, faux-marble surface brings elegance and natural beauty to any space. Whether featured in a grand entryway or a spa-like bathroom, this tile guarantees a refined, timeless look.

CREDIT: Facebook: The Micromason (repping our shirt too!)


4th. Light Bright: Tribeca Gypsum White 2.5×10

This glossy porcelain subway tile shone bright in 2024, lending its artisanal charm to everything from mid-century modern kitchens to eclectic bathrooms. With its worn edges, tonal variation and radiant surface, it’s like inviting the perfect amount of sunlight into your space—warm, bright and effortlessly stylish.


3rd. Faux and Fierce: Goya Matte 12×24

Simple. Elegant. Versatile. The Goya Matte tile delivers the look of marble without the fuss. Its natural matte finish pairs beautifully with just about any design style, adding understated sophistication to walls and floors alike. It’s no wonder this one stayed at the top of your playlists all year long.


2nd. You’re So Vein: Utah Glacier 12×24

Coming in hot (or cool?) is the Utah Glacier 12×24 glazed porcelain tile. Think of it as bringing Utah’s stunning landscape indoors: soft greys, whites and desert beiges that echo rugged canyons and glacial rock formations. Its stone-like texture and natural veining create a perfect balance of rustic and refined, making it an undeniable fan favourite for both indoor and outdoor spaces.


1st place! Simple Serenity: Artisan White Glossy (2.5 x 8)

This classic glossy ceramic wall tile from Spain topped our charts for the second year in a row—and it’s easy to see why. Its clean, coastal-inspired look brings effortless charm to mid-century modern and minimalist spaces alike. Consider it the design equivalent of a timeless hit that never goes out of style—always chic, always in rotation.

Happy Holidays from our TileTown family to yours—see you in 2025!

The Verdict: White, organic-inspired tiles stole the show this year, proving that timeless, natural beauty never goes out of style. We can’t wait to see what makes next year’s best-of list.

Handle with Square

Not sure what to do with your square tiles? Jolena from our Edmonton South showroom/store creates 3 simple tile patterns here to inspire you (watch her in action here):

  1. Stacked
    Creates a “grid-like” pattern, this pattern is traditional but can appear very contemporary via the use of a contrasting (darker) grout to outline each tile.
    Stacked Pattern tiles at Tile Town

  2. 50/50 Offset
    Softens the “lines” of each tile so your eyes flow over the tiled space; this pattern combined with the ripple in the face of each Artisan White 5×5 tile refracting the light to create a more subtle and softer pattern.
    Offset pattern tile at Tile Town

  3. Diagonal Installation
    Great for unifying varying heights, as your eyes will move along the diagonal lines (e.g.: Kitchens with both open shelving & upper cabinets and tile behind the range hood).  This pattern takes a bit more planning and cutting than the first two, but can create a stunning backsplash!
    Offset pattern tile at Tile Town

Chat with Jolena or one of our design experts about your tile project. We’re here to help you find the best solutions for your tile and tiling needs.

Pictured: Artisan Italian White Glossy 5×5, Point Grey Vinyl Flooring in Highbury & Jericho

Five Ways to Clean Your Tiles Naturally: An Eco-Friendly Guide

Keeping your tiles clean can be a challenge, but it doesn’t have to be harmful to the environment. Here are some effective and eco-friendly methods to maintain sparkling tiles using natural ingredients.

  1. Baking Soda & White Vinegar
    Sprinkle baking soda over the tiles, then spray with a mixture of equal parts water and vinegar. Let it sit for 5-10 minutes, then scrub with a brush and rinse with water. This combo cuts through grime and disinfects without harsh chemicals.
  2. Lemon Juice
    Mix equal parts lemon juice and water in a spray bottle. Spray on the tiles, let it sit for 5-10 minutes, then scrub and rinse. Lemon juice is a natural disinfectant and leaves a fresh scent.
  3. Hydrogen Peroxide & Baking Soda
    Make a paste with baking soda and hydrogen peroxide. Apply to the tiles, scrub with a brush, and rinse with water. This method effectively removes stains and has bleaching properties without toxic fumes.
  4. Castile Soap & Essential Oils
    Mix a few tablespoons of castile soap with a gallon of warm water and add a few drops of your favorite essential oil (e.g. tea tree or lavender). Mop the tiles with this solution. Castile soap is biodegradable and gentle, while essential oils add antibacterial properties and a pleasant aroma.
  5. Steam Cleaning
    Use a steam cleaner to clean the tiles. The high temperature of the steam kills bacteria and loosens dirt. No need for any chemicals—just water, making it the most eco-friendly option.

Despite being gentle and eco-friendly, these methods are highly effective in keeping your tiles clean and fresh. Embrace these natural cleaning methods to maintain sparkling tiles while being kind to the planet.

3 Reasons Why You Should Choose Travertine Porcelain Tiles

Ready to elevate your space with timeless elegance? Here’s why travertine porcelain tiles are the savvy choice:

  1. Versatility:
    Whether your style leans toward rustic charm or contemporary flair, travertine porcelain effortlessly fits in. Its neutral tones blend seamlessly into any room, offering a wide range of options to suit your aesthetic.
  2. Practicality:
    Unlike natural travertine, which demands regular maintenance, porcelain tiles requires minimal upkeep. With superior resistance to water, stains, and scratches, it’s a no-brainer for high-traffic areas and moisture-prone spaces like bathrooms and kitchens. Plus, cleaning is a breeze – no need for fancy products here.
  3. Aesthetics:
    Thanks to cutting-edge printing technology, travertine porcelain perfectly mirrors authentic stone’s beauty with precision. Say goodbye to worries about wear and tear – these tiles marry luxurious looks with long-lasting performance.

Ready to transform your space? Discover our newest collection, Navona Soft.

Tile Town 2023 Wrapped

We give you the top 5 bestselling tiles of 2023! No surprise it’s all white tiles, as white is the most
timeless neutral – immune to trends or changes in personal taste… speaking of taste, which one is your
fave?

“I’ll have white he’s having…”


5th place – Venezia White 8×24 Rippled Ceramic


4th place – Lumiere White 4×12 Gloss Ceramic


3rd place – Cascade Rainfall White 12×24


2nd place – Cascade Wavy White 12×23 Gloss Ceramic


And finally, the BEST SELLING TILE OF 2023 is … Artisan White Glossy 2.5×8

Learn the Perks of Porcelain Tile to Ground You

Porcelain tile has been gaining popularity for its exceptional benefits, making it a top choice for homeowners and designers alike. Let’s explore the advantages of using porcelain on your floor.
(READ to bottom for a surprise tip! #IYKYK) 

  • Unmatched Durability: the perfect choice for high-traffic areas in your home. Porcelain is incredibly strong and resistant to wear and tear, making it less likely to chip or crack compared to other flooring materials. This ensures that your floors remain looking pristine for years to come. 
  • Water and Stain Resistance: naturally non-porous (repels moisture) making it an excellent option for areas prone to spills or high humidity (bathrooms and kitchens) This resistance to water and stains also makes porcelain easier to clean and maintain.
  • Diverse Design Options: you’ll always find a porcelain tile that matches your style, whether you prefer the look of hardwood, stone, or modern, minimalist design. The technology used in the manufacturing process allows for realistic patterns and textures, mimicking natural materials without the associated upkeep.
  • Easy Maintenance: porcelain is one of the easiest flooring materials to maintain. Regular sweeping and occasional mopping are typically all that’s needed to keep your floors looking pristine. Its resistance to stains and allergens makes it a healthy choice for those with allergies or respiratory issues. 
  • Longevity and Cost-Effective: while the initial cost of porcelain tile might be slightly higher than some other flooring materials, it’s a much more cost-effective choice in the long run. Its longevity and resistance to damage mean you won’t have to replace it as often, saving you money on repairs and replacements. 


“Hi, I’m looking for ceramic tiles for my floor.”. . .  #IYKYK

Here’s what you were waiting for! Most new homeowners come into our showrooms asking for ceramic flooring…. it’s not your fault! It’s not everyday knowledge that when it comes to long-lasting, low-maintenance, and attractive flooring solutions for your home – porcelain is (almost always) better than ceramic. Why?

  • ceramic tiles are less dense and more porous than porcelain, making them prone to absorbing moisture. This is especially problematic in areas with high traffic or exposure to water (hello bathrooms and kitchens, where tiled floors are usually found!)
  • more likely to chip or crack under the stress of daily use. 


For these reasons, porcelain tile is the preferred choice for flooring. Hands down.

Schluter – Kerdi Niches

Schluter Kerdi Niches are innovative and versatile components that can significantly elevate your shower installation. These prefabricated waterproof niches are designed to be seamlessly integrated into your shower walls, providing several key benefits that enhance both the aesthetics and functionality of your bathroom.

Schluter Kerdi Niches offer superior waterproofing capabilities. These niches are constructed using the Kerdi waterproofing membrane, which is renowned for its reliability in preventing water intrusion. By incorporating these niches into your shower design, you can ensure that the surrounding walls remain completely protected from moisture, preventing issues like mold and mildew growth. This not only enhances the longevity of your shower installation but also contributess to a healthier and more hygienic bathroom environment.

Schluter Kerdi Niches contribute to a sleek and modern appearance in your shower space. These niches are available in various sizes and configurations, allowing you to customize your design according to your preferences. The flush-mount installation of the niches creates a seamless, clean look that eliminates unsightly protrusions, such as shower caddies or soap dishes. This aesthetic improvement can transform your shower into a more sophisticated and organized space, enhancing the overall ambiance of your bathroom.

Lastly, Schluter Kerdi Niches are designed for ease of installation. These prefabricated niches come with detailed instructions and are straightforward to incorporate into your shower project, whether you’re a professional installer or a DIY enthusiast. Their compatibility with other Schluter products, such as shower trays and waterproofing accessories, streamlines the construction process, ensuring a cohesive and reliable installation. By using Schluter Kerdi Niches, you can save time and effort while achieving a high-quality shower that not only looks great but also performs exceptionally well in terms of waterproofing.

Fall Trends

In the ever-evolving world of interior design, fall tile trends for this year are taking an exciting turn, blending timeless elements with contemporary twists. Natural and organic aesthetics are gaining prominence, as homeowners seek to bring the warmth of the outdoors into their living spaces. Earthy tones like deep browns, forest greens, and warm terracotta’s are being incorporated into tile designs, reminiscent of the changing foliage during autumn. These colors not only evoke a sense of comfort but also align with sustainable and eco-friendly design practices that are becoming increasingly important.

Texture is another focal point in this year’s fall tile trends. From three-dimensional patterns to tactile finishes, designers are exploring ways to engage the senses through touch. Tiles that mimic natural materials such as wood, stone, and even fabric are in high demand, offering a sensory experience that adds depth and character to interiors. Whether it’s a cozy fireplace hearth adorned with textured tiles or a bathroom wall reminiscent of weathered stone, this trend adds an element of authenticity and intrigue to various living spaces.

In terms of shapes and formats, fall tile trends are departing from conventional norms. Geometric tiles, including hexagons, arabesques, and scalloped edges, are gaining popularity as statement pieces. These shapes provide a modern twist to traditional designs and are often used to create captivating feature walls or backsplashes. Additionally, large-format tiles continue to be a staple, offering seamless surfaces that make rooms appear more spacious and open. This trend extends to outdoor spaces as well, with oversized tiles transforming patios and pool areas into luxurious retreats.

In conclusion, this year’s fall tile trends reflect a desire for harmonious connections between the natural world and interior spaces. Through warm, earthy colors, textured surfaces, unconventional shapes, and metallic accents, designers are creating environments that celebrate both tradition and innovation. These trends not only evoke the essence of fall but also invite homeowners to embark on a journey of sensory exploration and artistic expression within their own living spaces.

Unleashing the Power of Porcelain Pavers

As the outdoor living trend continues to gain momentum, homeowners and businesses alike are seeking innovative solutions to elevate their outdoor spaces. Porcelain pavers have emerged as a game-changer in this realm, offering remarkable versatility, durability, and aesthetic appeal. Let’s delve into the world of porcelain pavers, specifically focusing on 2CM porcelain outdoor tiles.

  1. Installation: the Pavers 2CM thickness makes installation a breeze! This dimension makes them ideal for outdoor applications, eliminating the need for complex and time-consuming installation methods. Porcelain pavers can be laid directly on a range of surfaces, including concrete, gravel, and sand. This simplicity not only saves installation time but also reduces labor costs, making them a cost-effective choice for your outdoor projects.
  2. Versatility: Porcelain pavers open up a world of possibilities when it comes to enhancing various outdoor areas:

    a. Outdoor steps: provides a safe and visually appealing solution for outdoor steps. Their slip-resistant surface ensures secure footing, while their robust composition withstands heavy foot traffic and weather fluctuations.

    b. Pool Areas: Transform your poolside oasis! These tiles are resistant to water absorption, fading, and chemicals commonly found in pool environments. With a wide array of colors, patterns, and textures available, you can create a stunning pool deck that complements your landscape design.

    c. Outdoor Balconies and Terraces: Their durability, resistance to frost, and low maintenance requirements make them an ideal choice for balconies and terraces, adding beauty and functionality to these areas.
  3. Advantages of Porcelain Pavers over Regular Porcelain Tiles: While regular porcelain tiles have their place indoors, porcelain pavers bring additional benefits when it comes to outdoor projects.

    a. Strength and Durability: designed to withstand the rigors of outdoor environments. Their robust construction and resistance to cracks, scratches, and fading make them an excellent choice for high-traffic areas.

    b. Slip Resistance: Safety is paramount in outdoor spaces. Porcelain pavers feature slip-resistant surfaces, providing a secure footing even when wet. This is particularly important for pool decks, outdoor stairs, and other areas exposed to moisture.

    c. Weather Resistance: From scorching heat to freezing temperatures, porcelain pavers can handle it all. They are highly resistant to weather fluctuations, ensuring their longevity and maintaining their visual appeal over time.

    d. Low Maintenance: Unlike natural stone pavers, porcelain pavers require minimal upkeep. They are stain-resistant and easy to clean, making them a practical choice for busy outdoor areas.

Porcelain pavers have revolutionized outdoor design, offering unmatched durability, versatility, and aesthetic appeal. With their simplified installation process, wide range of applications, and numerous advantages over regular porcelain tiles, they are an excellent investment for enhancing your outdoor spaces. Explore Tile Town’s collection of 2CM porcelain pavers and unlock the true potential of your outdoor projects. Transform your patios, pool areas, outdoor steps, and more into stunning, long-lasting spaces that will be enjoyed for years to come.

Types of Trowels To Use When Installing Tile

When it comes to setting tile, choosing the right trowel for the job is crucial. Trowels come in different shapes and sizes, each designed for specific tasks. In this blog post, we’ll explore the different types of trowels you can use to set tile and the various jobs they are used for.

  1. V-Notched Trowel: The V-notched trowel is commonly used for setting tile. It has a V-shaped notch on one side and a flat surface on the other. The size of the notch varies for different tile sizes. It’s ideal for spreading adhesive evenly and used for smaller tiles like mosaics or subway tiles.
  2. Square-Notched Trowel: The square-notched trowel is similar to the V-notched trowel, but it has square-shaped notches instead of V-shaped ones. This type of trowel is often used for larger tiles, such as 12×12 or 16×16 tiles. The square-notched trowel provides more adhesive coverage, making it easier to ensure that the tile is firmly attached to the surface.
  3. U-Notched Trowel: The U-notched trowel has a U-shaped notch on one side and a flat surface on the other. This type of trowel is often used for applying thicker adhesives, such as mortar. The U-notch helps to create a more substantial layer of adhesive, which is necessary for heavier tiles or tiles with uneven surfaces.
  4. Round-Notched Trowel: This type of trowel is often used for applying thick, viscous adhesives such as epoxy or urethane. The rounded notches help to spread the adhesive evenly, and the round shape helps prevent air pockets from forming between the tile and the surface.
  5. Notched Margin Trowel: The notched margin trowel is a smaller version of the square-notched trowel. It has a square-shaped notch and is used for spreading adhesive in tight spaces, such as corners or around fixtures. It’s also useful for making small adjustments to the placement of tiles.
  6. Pointed Margin Trowel: The pointed margin trowel has a pointed end instead of a square one. It’s often used for spreading adhesive in tight spaces and for cleaning excess adhesive from corners or grout lines. The pointed end also makes it easier to apply adhesive to small areas, such as individual tiles or pieces of trim.

Whether you are laying large tiles or applying thick adhesives, Tile Town has the right trowel for you to ensure a smooth, professional finish.